Nowadays mobile users are increasing day by day. According to one survey, more than 50% search queries are made by mobile users only. As mobile users are increasing, we have to pay attention to the speed of mobile also. If you want to stay in competition you should know about tools which can improve the web experience of mobile users. One of them is, of course, AMP (Accelerated Mobile Pages).
Google also announced mobile-first indexing, that they have started migrating sites that follow the best practices for mobile first indexing. Google will predominantly use the mobile version of the content for indexing and ranking. In 2016, Google introduced AMP for mobile optimization. In this article, we try to explain What is AMP and how its affect on SEO.
Here is the screenshot from the phone that shows the AMP icon in the Google SERP.
What is Accelerated Mobile Pages(AMP)?
Accelerated Mobile Pages (AMP) is an open source project powered by Google that designed to create mobile-optimized content. The aim for AMP is for publishers to be able to loads their sites quickly on mobile as it loads readable text content in web page first and then loads additional content like images, script after the remainder of the page has rendered.
As desktop resources are heavy and plenty, if we applied AMP then it increases speed and reduces loading time on mobile devices. Nowadays finding a Good AMP Web Designer becomes harder as content, images, js such things are maintained properly.
How AMP Works?
Google AMP can be categorized into 3 main parts.
AMP HTML is a subset of HTML that includes an additional section containing AMP related commands. It uses properties like the amp-iframe, amp-script, amp-images etc. But if you are familiar with HTML then you easily convert your page into Google AMP page with AMP HTML.
A Content Delivery Network (CDN) is an optional one that caches your AMP pages and automatically makes some performance optimization. It will work by caching AMP optimized content for speedy delivery. It works by pre-positioning the content and circulates it all over the globe.
In WordPress, there is a list of plugins that automatically transforms all posts on the site directly.
Hope, everything would be clear in your mind about AMP. Now, let’s get started with extravagant advantages of accelerated mobile pages in contrast with SEO.
Benefits Of AMP Pages in SEO
1) Speed Up the Website Load Time For Mobile User
Nowadays, everything is about speed today, especially when it comes to presenting content on a mobile device. Studies have shown that usually, mobile users turn back on a website that takes longer than takes longer than 3 seconds to load. AMP gives you web pages a lightning speed to load a user on mobile devices. If the website has more speed then it has more chances to higher the rank and chances of users to see the content in less time.
2) AMP Reduces Bounce Rate
Improve in a site speed will also reduce Bounce Rate of a website. Bounce rate represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. That means your page should give information that user’s looking for. As page load fast, the user’s get content quickly as it load first and user find their content then they stay more times which improve your bounce rate.
3) Increases Mobile Ranking
AMP is not a ranking factor by itself. Due to the faster load time of website and its also considered as a ranking factor for SEO, chances of your mobile rank to up will increase. Google doesn’t announce that we give priority to AMP pages first. If Google starts prioritizing AMPs, it will have even more of an effect on SERPs.
4) AMP Carousel With Text
Google shows AMP pages in news carousel. It has given more priority than other in search results. This is the biggest AMP content will get SEO boost. If you want to trends your blog or website, then your blog pages or website you should create AMP web pages.
Ask yourself whether your website needed AMP or not. Analyze who are my visitors? From which devices they are coming? What is the speed of my website to load it on a mobile device? Do not hurriedness, wait until AMP becomes a ranking signal. As there are pros of AMP, another side it has cons also like Ad revenue is reduced, Analytics functionality will be limited, Limited Widgets & Features Supported etc.
Initially, it is recommended to implement your site’s critical pages: info pages, blog posts, contact us etc. If your site’s visitors come from the desktop then AMP pages will not be helpful. If your site is loading fast, there is no need to apply AMP on your website. Hire one Dedicated Web Designer who designed a well optimized mobile AMP page for your website. This will help you to move the link juice from desktop to mobile and support your SERP too.